Step right up, folks! Take a joyride through the ever-shifting gears of semi truck auctions, where haggling meets heavy duty. Much as the change from rusty pickup to shiny new rig, a change has been seen in these auctions. From a rich history, Taylor & Martin struck the gas pedal on innovation and most often led the parade rather than watching it.
Old-time truck auctions had every reason to remind one of county fairs-people huddling together in a cloud of dust, their auction paddles clutched tightly against their chests. A feeling of anticipation hung high in the air as buyers sized up the huge machines promising profitability. It was grungy, sometimes messy, and always full of surprises. It was into this environment that Taylor & Martin plunged into the fray in 1935 and immediately set the barometer for this dynamic industry.
And then, the digital dawn happened. The digital era flipped everything on its head, truck buying included. Whoda thunk we would browse for a flatbed truck in the same manner we do cat videos?
Taylor & Martin have done quite well to change gears, truly blending in some tradition with technology.
It is here that their online auctions captured the openness of those gatherings, adding a touch of convenience and global reach.
Behind this veil of technology, there’s a commitment to community. It’s the way Taylor & Martin has always been-instinctively knowing what the market wants before it knows it. The seasoned trucker feels trouble well before it breaks down, and they have kept their operation on a course to meet the needs of buyer and seller alike. What is an auction without that certain va va voom of old-school charm? At any Taylor & Martin event, either from the floor or virtually, that human tapestry is still intact-that gruesome feel of you at the edge of your seat, not knowing if you will end up with the goodies or see them whisked off by your fellows.